AMP Broadcasting Network, Inc. (AMP: “Allied Media Partners”), is a multi-media company in the Philippines. It is principally involved in television and radio broadcasting with headquarters and main transmitter facilities located within the National Capital Region. At present, AMP has forty-three owned and operated television stations including __ TV stations owned by its subsidiary network, Rockstar Broadcasting Systems with their two affiliate TV stations & seventeen* radio stations (*they do not own 12 of its radio stations, they only operate them thus it is owned by RBS) with their eight affiliates nationwide as well as other related businesses like motion picture production, music recording, internet and magazine publishing. Thus, it considers itself as one of among the largest mass media and entertainment companies in the Philippines. Its current president and chief operations officer (COO) is Victorio Jose “Jayvee” Dominguez. He is also the head of the network's engineering division and Station Manager of the network’s flagship AM station, DZAM while its chairman and chief executive officer (CEO) is Christopher Dimaiwat.
All of the network's Metro Manila stations in both radio and television are their flagships* (*excluding DwYG-TV, which is the flagship TV station by its subsidiary, RBS, and DwHD, which is another of their new upcoming radio stations) which uses terrestrial VHF channel 6 (DzCG-TV), channel 10 (DwYG-TV), 522KHz-AM (DzAM) & 106.3MHz-FM (DwYG). AMP also broadcast TV content internationally through the InterKabayan Channel while radio content are broadcast by way of internet streaming. Currently, AMP plans to establish new FM radio stations across the Philippine archipelago so they can have their own set of stations to operate in the frequency modulation (in the case that flagship FM station, Lips 106 and its provincial Lips FM radio stations are all owned by RBS, which they only operate). They are deciding to brand their newly planned radio stations as Head Radio. It will also serve as the more profitable “masa stations” of the AMP FM Radio Network and is expected to begin in mid-2009 and will accomplish in 2011.
AMP traces its history to AM station, DzCG based in Metro Manila owned by the Philippine Government under late President Carlos P. Garcia's administration. The station first hit the airwaves on June 13, 1958 and later expanding to several key cities in the country forming the CPG(C. P. Garcia) Network. CPGN was one of Garcia's successful accomplishments during his presidential term.
On June 14, 1971, a day after the 13th Anniversary of DzCG, President Garcia suffered a fatal heart attack. He then passed away at the age of 74 and as a result, CPGN was ceased by the government and the Garcia family was forced to sell it. The Dominguez family later bought the network with turnover ceremonies headed by Capt. Victorio R. Dominguez (1926-2001) who was looking to set up a television station on November 8, 1971. Upon its turnover, the network became private and lost its involvement to the Philippine government. He had it renamed Allied Media Partners (AMP) Broadcasting Network, Inc. and ventured it to television broadcasting. AMP (DzCG-TV) started airing on July 1, 1972 occupying the Metro Manila VHF Channel 6 frequency.
It not went long until the entire Philippines was placed under Martial Law under the authoritarian rule of the late President Ferdinand E. Marcos on September 21, 1972. AMP and other media outlets that were critical of the Marcos regime was shut down and seized from their owners. Radio station DzCG, television station Channel 6 and their provincial stations were forcibly closed for their crusade against the suppression of press freedom and to prevent communist propaganda. After the People Power Revolution in February 1986, the network was reopened successfully. Its stations were brought back to the Dominguez family and continued operations.
Commercial operation started in the early days of 1987. New stockholders then began the arduous task of resuscitating the network. The Securities and Exchange Commission granted their application for an increase in capitalization and amendments to AMP's articles of incorporation and by-laws. They were subsequently granted a permit to operate by the National Telecommunications Commission (NTC).
AMP broke ground in what was to become its new studio and office complex in Brgy. Laging Handa, Quezon City in 1989. In the same year, it went on nationwide satellite broadcasting. It became one of the country's fastest-growing network, with its rapid expansion of provincial TV stations all over the country.
Capt. Dominguez migrated in the USA sometime in 1994 and later died on 2001 due to a heart disease. His grandson, Victorio Jose "Jayvee" Dominguez who was only in elementary level living in the Philippines later assumed his position as President. He was then assisted by his father the late Jose Maria M. Dominguez (1954-2003) in running the network. Two years later, on January 8, 2003, his father passed away due to several diseases. As a result, Jayvee Dominguez was left unstable to accommodate his position. There were several others including religious groups who wish to acquire the network but their offers were refused.
3RD GENERATION (The Kabayan Network)
Hence, AMP succeeded in gaining a foothold with the help of other relatives as they began their membership in the Kapisanan ng mga Brodkaster ng Pilipinas (KBP). It established a reputation for creativity and innovation with its groundbreaking programs and also has continually kept in touch with the preferences of its viewers, which it considers as "Kabayan". Amid the escalating network war, and as the dark clouds of the Asian crisis loomed in the horizon, the next several years were a matter of survival.
A whole lot of changes have been happening and happening fast as AMP reinvents itself and takes on the challenge of revolutionizing the broadcast landscape. AMP's new management team is laying the groundwork for a highly-competitive cutting-edge signal for its television. Top priority is optimum coverage and TV signal reception. To achieve this, AMP will boost its transmission power and establish additional sites in strategic parts of the country. AMP also aims to reach TV viewers worldwide via its InterKabayan Channel.
AMP's corporate vision and mission have been realigned to match the new president's philosophy. The organization is restructuring and expanding to meet new demands and challenges. Its programming is evolving along its avowed goal of providing a true alternative to predictable, undifferentiated program fare. Under the new current president & CEO, Victorio Jose E. Dominguez and its management, AMP is determined to challenge the dominance of the broadcast industry leaders.
BRANDING OF AMP
AMP RADIO AND TELEVISION STATIONS
Main Article: List of AMP radio, TV & affilliate stations nationwide
AMP envisions itself as one of the leading & most respected broadcast networks in the Republic of The Philippines. It aims to provide responsible delivery of news, information, quality entertainment and public service through improved facitlities and highly-trained personnel to enrich the lives of the Filipino people worldwide and guide them to excellence with an abiding faith in God.